Scotiabank Drafts Cassie Campbell as Special Advisor on Hockey


Speaks to students at Birchmount Park Collegiate Institute in Toronto and appearing on-ice at Scotiabank Girls HockeyFest in Ottawa on Sunday

TORONTO, Jan. 18 /CNW/ - Scotiabank today announced a new partnership with Cassie Campbell as the Bank's special advisor on hockey related initiatives. This morning, to celebrate the partnership, Ms. Campbell spoke to students at Birchmount Park Collegiate Institute about leadership, team work and positive role-models.

Cassie Campbell, one of the most successful and recognized players in women's hockey, holds 21 medals from Olympic, international and national championships - 17 of them gold. She is the former Captain of the Canadian National Women's Hockey Team and is the first woman to provide colour commentary for CBC's Hockey Night In Canada broadcast. Ms Campbell continues to promote the sport and in speaking engagements, emphasizes the importance of leadership, teamwork, motivation, and determination.

"Cassie Campbell is a Canadian hockey icon and success story" said John Doig, Senior Vice-President, Marketing for Scotiabank. "We look forward to working with Cassie as part of our team, bringing together our wide range of hockey partnerships to create new and exciting opportunities to be part of this great game in communities from coast to coast. What better way to launch our partnership than by bringing her inspirational message to a group of people who represent the future of sport and our communities in general."

"I am excited to partner with Scotiabank as they continue to distinguish themselves through involvement in hockey programs across the country," said Cassie Campbell. "I value their interest in a sport that has been a significant influence in my life, and support their efforts to find new ways to involve Canadians in the game. Having been a part of women's hockey, I look forward to working with Scotiabank as they explore opportunities in this area."

Birchmount Park Collegiate Institute is home of the Birchmount Exceptional Athlete Program (BEAP), a specialized program where students competing at the Provincial level or higher are given appropriate guidance and training to excel in their individual sport. The high school is known for its excellence in academics, athletics and extra-curricular programs.

"It is very important for young kids to be given access to role-models and leaders in our communities - these are individuals who are a positive influence on our society," said Armand VanBochove, Vice-Principal at Birchmount Collegiate Institute. "Ms. Campbell's visit shows our students that they can set out to achieve their dreams by believing in themselves - no matter how big the dream."

Scotiabank Girls Hockey Fest takes place on Sunday, January 20, 2008 at Scotiabank Place in Ottawa. The event is presented by the Ottawa Senators in conjunction with the University of Ottawa Gee-Gees and the Carleton University Ravens women's hockey teams. The day provides novice, atom, peewee and bantam-aged girls with an opportunity to improve their on-ice game skills and off-ice life skills, celebrate and learn about the game of hockey with their peers all while having the opportunity to skate on the same ice as their hockey heroes.

Scotiabank has partnerships with the Calgary Flames, Edmonton Oilers and Ottawa Senators, whose home ice is Scotiabank Place. In 2007, Scotiabank became the Official Bank of the NHL/NHLPA and sponsored Scotiabank Hockey Tonight Kids and Scotiabank Hockey Tonight, both part of CBC's Hockey Night in Canada. Through these partnerships the Bank supports a wide range of initiatives in communities across the country. Scotiabank is committed to supporting the communities in which we live and work both in Canada and abroad, enriching our customers and communities with new programs and partnerships. By working with customers to help build richer communities, Scotiabank continues to invest in the areas of healthcare, education, social services and arts and culture. Scotiabank is found on the World Wide Web at